diff --git a/rust/relay/server/src/main.rs b/rust/relay/server/src/main.rs
index 18a670cc6..55eaf17e5 100644
--- a/rust/relay/server/src/main.rs
+++ b/rust/relay/server/src/main.rs
@@ -117,6 +117,7 @@ fn main() {
             VERSION.unwrap_or("unknown"),
             RELAY_DSN,
         );
+        Telemetry::set_firezone_id(uuid::Uuid::new_v4().to_string());
     }
 
     let runtime = tokio::runtime::Builder::new_current_thread()