diff --git a/elixir/apps/web/lib/web/components/core_components.ex b/elixir/apps/web/lib/web/components/core_components.ex
index b0eab33d1..007a37582 100644
--- a/elixir/apps/web/lib/web/components/core_components.ex
+++ b/elixir/apps/web/lib/web/components/core_components.ex
@@ -345,7 +345,8 @@ defmodule Web.CoreComponents do
       class={[
         "p-4 text-sm flash-#{@kind}",
         @kind == :success && "text-green-800 bg-green-50",
-        @kind == :info && "text-yellow-800 bg-yellow-50",
+        @kind == :info && "text-blue-800 bg-blue-50",
+        @kind == :warning && "text-yellow-800 bg-yellow-50",
         @kind == :error && "text-red-800 bg-red-50",
         @style != "wide" && "mb-4 rounded"
       ]}
@@ -937,7 +938,15 @@ defmodule Web.CoreComponents do
   end
 
   def get_identity_email(identity) do
-    get_in(identity.provider_state, ["userinfo", "email"]) || identity.provider_identifier
+    provider_email(identity) || identity.provider_identifier
+  end
+
+  def identity_has_email?(identity) do
+    not is_nil(provider_email(identity)) || identity.provider.adapter == :email
+  end
+
+  defp provider_email(identity) do
+    get_in(identity.provider_state, ["userinfo", "email"])
   end
 
   attr :account, :any, required: true
diff --git a/elixir/apps/web/lib/web/components/page_components.ex b/elixir/apps/web/lib/web/components/page_components.ex
index baf762c5e..4a64356e4 100644
--- a/elixir/apps/web/lib/web/components/page_components.ex
+++ b/elixir/apps/web/lib/web/components/page_components.ex
@@ -32,7 +32,7 @@ defmodule Web.PageComponents do
       </p>
 
       <section :for={content <- @content} class="section-body">
-        <div :if={Map.get(content, :flash)}>
+        <div :if={Map.get(content, :flash)} class="mb-4">
           <.flash kind={:info} flash={Map.get(content, :flash)} style="wide" />
           <.flash kind={:error} flash={Map.get(content, :flash)} style="wide" />
         </div>
diff --git a/elixir/apps/web/lib/web/live/actors/show.ex b/elixir/apps/web/lib/web/live/actors/show.ex
index e191fe236..1de2544ab 100644
--- a/elixir/apps/web/lib/web/live/actors/show.ex
+++ b/elixir/apps/web/lib/web/live/actors/show.ex
@@ -123,6 +123,18 @@ defmodule Web.Actors.Show do
           <:col :let={identity} label="LAST SIGNED IN" sortable="false">
             <.relative_datetime datetime={identity.last_seen_at} />
           </:col>
+          <:action :let={identity}>
+            <button
+              :if={identity_has_email?(identity)}
+              phx-click="send_welcome_email"
+              phx-value-id={identity.id}
+              class={[
+                "block w-full py-2 px-4 hover:bg-neutral-100"
+              ]}
+            >
+              Send Welcome Email
+            </button>
+          </:action>
           <:action :let={identity}>
             <button
               :if={identity.created_by != :provider}
@@ -353,6 +365,24 @@ defmodule Web.Actors.Show do
     {:noreply, socket}
   end
 
+  def handle_event("send_welcome_email", %{"id" => id}, socket) do
+    {:ok, identity} = Auth.fetch_identity_by_id(id, socket.assigns.subject)
+
+    {:ok, _} =
+      Web.Mailer.AuthEmail.new_user_email(
+        socket.assigns.account,
+        identity,
+        socket.assigns.subject
+      )
+      |> Web.Mailer.deliver()
+
+    socket =
+      socket
+      |> put_flash(:info, "Welcome email sent to #{identity.provider_identifier}")
+
+    {:noreply, socket}
+  end
+
   defp last_seen_at(identities) do
     identities
     |> Enum.reject(&is_nil(&1.last_seen_at))
diff --git a/elixir/apps/web/lib/web/live/actors/users/new_identity.ex b/elixir/apps/web/lib/web/live/actors/users/new_identity.ex
index a6a7ce919..43d8adde4 100644
--- a/elixir/apps/web/lib/web/live/actors/users/new_identity.ex
+++ b/elixir/apps/web/lib/web/live/actors/users/new_identity.ex
@@ -95,13 +95,22 @@ defmodule Web.Actors.Users.NewIdentity do
   end
 
   def handle_event("submit", %{"identity" => attrs}, socket) do
-    with {:ok, _identity} <-
+    with {:ok, identity} <-
            Auth.create_identity(
              socket.assigns.actor,
              socket.assigns.provider,
              attrs,
              socket.assigns.subject
            ) do
+      if socket.assigns.provider.adapter == :email do
+        Web.Mailer.AuthEmail.new_user_email(
+          socket.assigns.account,
+          identity,
+          socket.assigns.subject
+        )
+        |> Web.Mailer.deliver()
+      end
+
       socket =
         push_navigate(socket, to: ~p"/#{socket.assigns.account}/actors/#{socket.assigns.actor}")
 
diff --git a/elixir/apps/web/lib/web/mailer/auth_email.ex b/elixir/apps/web/lib/web/mailer/auth_email.ex
index 61497a224..70651dfc6 100644
--- a/elixir/apps/web/lib/web/mailer/auth_email.ex
+++ b/elixir/apps/web/lib/web/mailer/auth_email.ex
@@ -59,4 +59,19 @@ defmodule Web.Mailer.AuthEmail do
       remote_ip: "#{:inet.ntoa(remote_ip)}"
     )
   end
+
+  def new_user_email(
+        %Domain.Accounts.Account{} = account,
+        %Domain.Auth.Identity{} = identity,
+        %Domain.Auth.Subject{} = subject
+      ) do
+    default_email()
+    |> subject("Welcome to Firezone")
+    |> to(get_identity_email(identity))
+    |> render_body(__MODULE__, :new_user,
+      account: account,
+      identity: identity,
+      subject: subject
+    )
+  end
 end
diff --git a/elixir/apps/web/lib/web/mailer/auth_email/new_user.html.heex b/elixir/apps/web/lib/web/mailer/auth_email/new_user.html.heex
new file mode 100644
index 000000000..5e3b09a67
--- /dev/null
+++ b/elixir/apps/web/lib/web/mailer/auth_email/new_user.html.heex
@@ -0,0 +1,172 @@
+<!DOCTYPE html>
+<html lang="en" xmlns:v="urn:schemas-microsoft-com:vml">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="x-apple-disable-message-reformatting" />
+    <meta name="viewport" content="width=device-width, initial-scale=1" />
+    <meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no" />
+    <meta name="color-scheme" content="light dark" />
+    <meta name="supported-color-schemes" content="light dark" />
+    <!--[if mso]>
+  <noscript>
+    <xml>
+      <o:OfficeDocumentSettings xmlns:o="urn:schemas-microsoft-com:office:office">
+        <o:PixelsPerInch>96</o:PixelsPerInch>
+      </o:OfficeDocumentSettings>
+    </xml>
+  </noscript>
+  <style>
+    td,th,div,p,a,h1,h2,h3,h4,h5,h6 {font-family: "Segoe UI", sans-serif; mso-line-height-rule: exactly;}
+  </style>
+  <![endif]-->
+    <title>Welcome to Firezone</title>
+    <style>
+      .hover-important-text-decoration-underline:hover {
+        text-decoration: underline !important
+      }
+      @media (max-width: 600px) {
+        .sm-my-8 {
+          margin-top: 32px !important;
+          margin-bottom: 32px !important
+        }
+        .sm-px-4 {
+          padding-left: 16px !important;
+          padding-right: 16px !important
+        }
+        .sm-px-6 {
+          padding-left: 24px !important;
+          padding-right: 24px !important
+        }
+        .sm-leading-8 {
+          line-height: 32px !important
+        }
+      }
+    </style>
+  </head>
+  <body style="margin: 0; width: 100%; background-color: #f6f6f6; padding: 0; -webkit-font-smoothing: antialiased; word-break: break-word">
+    <div role="article" aria-roledescription="email" aria-label="Welcome to Firezone" lang="en">
+      <div
+        class="sm-px-4"
+        style="background-color: #f6f6f6; font-family: ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif"
+      >
+        <table align="center" cellpadding="0" cellspacing="0" role="none">
+          <tr>
+            <td style="width: 552px; max-width: 100%">
+              <div
+                class="sm-my-8"
+                style="margin-top: 48px; margin-bottom: 48px; text-align: center"
+              >
+                <a href="https://firezone.dev">
+                  <div>
+                    <img
+                      src="https://www.firezone.dev/images/logo-lockup.png"
+                      width="250"
+                      alt="Firezone logo"
+                      style="max-width: 100%; vertical-align: middle; line-height: 1"
+                    />
+                  </div>
+                </a>
+              </div>
+              <table style="width: 100%;" cellpadding="0" cellspacing="0" role="none">
+                <tr>
+                  <td
+                    class="sm-px-6"
+                    style="border-radius: 4px; background-color: #ffffff; padding: 48px; font-size: 16px; color: #4f4f4f; box-shadow: 0 1px 2px 0 rgba(0, 0, 0, 0.05)"
+                  >
+                    <h1
+                      class="sm-leading-8"
+                      style="margin: 0 0 24px; font-size: 24px; font-weight: 600; color: #000000"
+                    >
+                      Welcome to Firezone!
+                    </h1>
+                    <p style="margin: 0; line-height: 24px">
+                      <%= @subject.actor.name %> invited you to the following Firezone Account:<br />
+                    </p>
+                    <p>
+                      <b>"<%= @account.name %>"</b>
+                    </p>
+                    <div role="separator" style="line-height: 16px">&zwj;</div>
+                    To start accessing your resources, simply install one of the Firezone clients:
+                    <ul>
+                      <li>
+                        <a href="https://www.firezone.dev/kb/user-guides/apple-client">
+                          Apple Client (macOS/iOS)
+                        </a>
+                      </li>
+                      <li>
+                        <a href="https://www.firezone.dev/kb/user-guides/windows-client">
+                          Windows Client
+                        </a>
+                      </li>
+                      <li>
+                        <a href="https://www.firezone.dev/kb/user-guides/android-client">
+                          Android / ChromeOS Client
+                        </a>
+                      </li>
+                      <li>
+                        <a href="https://www.firezone.dev/kb/user-guides/linux-client">
+                          Linux Client
+                        </a>
+                      </li>
+                    </ul>
+                    After installing the client, click "Sign In" and when prompted for an account name use the following:
+                    <p style="border-radius: 4px; border: 1px solid #e7e7e7; padding: 8px; text-align: center; font-size: 20px">
+                      <code><%= @account.slug %></code>
+                    </p>
+                    <p></p>
+                    <div
+                      role="separator"
+                      style="background-color: #d1d1d1; height: 1px; line-height: 1px; margin: 32px 0"
+                    >
+                      &zwj;
+                    </div>
+                    <p style="margin: 0;">
+                      If you feel this message has been sent to you by mistake, you can safely ignore this email.
+                      <br />
+                      <br /> Thanks, <br />The Firezone Team
+                    </p>
+                  </td>
+                </tr>
+                <tr role="separator">
+                  <td style="line-height: 48px">&zwj;</td>
+                </tr>
+                <tr>
+                  <td style="padding-left: 24px; padding-right: 24px; text-align: center; font-size: 12px; color: #575757">
+                    <p style="margin: 0; font-style: italic">
+                      Blazing-fast alternative to legacy VPNs
+                    </p>
+                    <p style="cursor: default">
+                      <a
+                        href="https://www.firezone.dev/kb"
+                        class="hover-important-text-decoration-underline"
+                        style="color: #37007f; text-decoration: none"
+                      >
+                        Docs
+                      </a>
+                      &bull;
+                      <a
+                        href="https://github.com/firezone"
+                        class="hover-important-text-decoration-underline"
+                        style="color: #37007f; text-decoration: none;"
+                      >
+                        Github
+                      </a>
+                      &bull;
+                      <a
+                        href="https://x.com/firezonehq"
+                        class="hover-important-text-decoration-underline"
+                        style="color: #37007f; text-decoration: none;"
+                      >
+                        X
+                      </a>
+                    </p>
+                  </td>
+                </tr>
+              </table>
+            </td>
+          </tr>
+        </table>
+      </div>
+    </div>
+  </body>
+</html>
diff --git a/elixir/apps/web/lib/web/mailer/auth_email/new_user.text.heex b/elixir/apps/web/lib/web/mailer/auth_email/new_user.text.heex
new file mode 100644
index 000000000..c4d29e872
--- /dev/null
+++ b/elixir/apps/web/lib/web/mailer/auth_email/new_user.text.heex
@@ -0,0 +1,22 @@
+Welcome to Firezone!
+
+<%= "\n" %><%= @subject.actor.name %> invited you to the following Firezone Account:
+
+<%= @account.name %><%= "\n" %>
+
+To get started accessing your resources, you will need to install one of the Firezone clients:
+
+https://www.firezone.dev/kb/user-guides/apple-client
+https://www.firezone.dev/kb/user-guides/windows-client
+https://www.firezone.dev/kb/user-guides/android-client
+https://www.firezone.dev/kb/user-guides/linux-client
+
+
+After installing the client, click "Sign In" and when prompted for an account name use the following:
+
+<%= @account.slug %><%= "\n" %>
+
+If you feel this message has been sent to you by mistake, you can safely ignore this email.
+
+Thanks,
+The Firezone Team
diff --git a/elixir/apps/web/test/web/live/actors/show_test.exs b/elixir/apps/web/test/web/live/actors/show_test.exs
index 8919ecf18..af9a224eb 100644
--- a/elixir/apps/web/test/web/live/actors/show_test.exs
+++ b/elixir/apps/web/test/web/live/actors/show_test.exs
@@ -338,6 +338,90 @@ defmodule Web.Live.Actors.ShowTest do
       )
     end
 
+    test "allows sending welcome email", %{
+      account: account,
+      actor: actor,
+      identity: admin_identity,
+      conn: conn
+    } do
+      Domain.Config.put_env_override(:outbound_email_adapter_configured?, true)
+      email_provider = Fixtures.Auth.create_email_provider(account: account)
+
+      email_identity =
+        Fixtures.Auth.create_identity(account: account, actor: actor, provider: email_provider)
+        |> Ecto.Changeset.change(
+          created_by: :identity,
+          created_by_identity_id: admin_identity.id
+        )
+        |> Repo.update!()
+
+      {:ok, lv, _html} =
+        conn
+        |> authorize_conn(admin_identity)
+        |> live(~p"/#{account}/actors/#{actor}")
+
+      assert lv
+             |> element("#identity-#{email_identity.id} button", "Send Welcome Email")
+             |> render_click()
+             |> Floki.find(".flash-info")
+             |> element_to_text() =~ "Welcome email sent to #{email_identity.provider_identifier}"
+
+      assert_email_sent(fn email ->
+        assert email.subject == "Welcome to Firezone"
+        assert email.text_body =~ account.slug
+      end)
+    end
+
+    test "shows email button for identities with email", %{
+      account: account,
+      actor: actor,
+      identity: admin_identity,
+      conn: conn
+    } do
+      Domain.Config.put_env_override(:outbound_email_adapter_configured?, true)
+      email_provider = Fixtures.Auth.create_email_provider(account: account)
+
+      {google_provider, _bypass} =
+        Fixtures.Auth.start_and_create_google_workspace_provider(account: account)
+
+      google_identity =
+        Fixtures.Auth.create_identity(
+          account: account,
+          actor: actor,
+          provider: google_provider,
+          provider_state: %{
+            "userinfo" => %{"email" => Fixtures.Auth.email()}
+          }
+        )
+
+      oidc_identity = Fixtures.Auth.create_identity(account: account, actor: actor)
+
+      email_identity =
+        Fixtures.Auth.create_identity(account: account, actor: actor, provider: email_provider)
+        |> Ecto.Changeset.change(
+          created_by: :identity,
+          created_by_identity_id: admin_identity.id
+        )
+        |> Repo.update!()
+
+      {:ok, lv, _html} =
+        conn
+        |> authorize_conn(admin_identity)
+        |> live(~p"/#{account}/actors/#{actor}")
+
+      assert lv
+             |> element("#identity-#{email_identity.id} button", "Send Welcome Email")
+             |> has_element?()
+
+      assert lv
+             |> element("#identity-#{google_identity.id} button", "Send Welcome Email")
+             |> has_element?()
+
+      refute lv
+             |> element("#identity-#{oidc_identity.id} button", "Send Welcome Email")
+             |> has_element?()
+    end
+
     test "allows deleting identities", %{
       account: account,
       actor: actor,
diff --git a/elixir/apps/web/test/web/live/actors/users/new_identity_test.exs b/elixir/apps/web/test/web/live/actors/users/new_identity_test.exs
index 7c0439e6d..bf39893fb 100644
--- a/elixir/apps/web/test/web/live/actors/users/new_identity_test.exs
+++ b/elixir/apps/web/test/web/live/actors/users/new_identity_test.exs
@@ -186,5 +186,9 @@ defmodule Web.Live.Actors.User.NewIdentityTest do
              Repo.get_by(Domain.Auth.Identity, provider_identifier: attrs.provider_identifier)
 
     assert_redirect(lv, ~p"/#{account}/actors/#{identity.actor_id}")
+
+    assert_email_sent(fn email ->
+      assert email.text_body =~ account.slug
+    end)
   end
 end
diff --git a/elixir/apps/web/test/web/mailer/auth_mail.exs b/elixir/apps/web/test/web/mailer/auth_mail.exs
new file mode 100644
index 000000000..6152d2cda
--- /dev/null
+++ b/elixir/apps/web/test/web/mailer/auth_mail.exs
@@ -0,0 +1,54 @@
+defmodule Web.Mailer.AuthEmailTest do
+  use Web.ConnCase, async: true
+  import Web.Mailer.AuthEmail
+
+  setup do
+    Domain.Config.put_env_override(:outbound_email_adapter_configured?, true)
+    account = Fixtures.Accounts.create_account()
+    provider = Fixtures.Auth.create_email_provider(account: account)
+
+    admin_actor = Fixtures.Actors.create_actor(type: :account_admin_user, account: account)
+
+    admin_identity =
+      Fixtures.Auth.create_identity(account: account, provider: provider, actor: admin_actor)
+
+    client_actor = Fixtures.Actors.create_actor(type: :account_user, account: account)
+
+    client_identity =
+      Fixtures.Auth.create_identity(account: account, provider: provider, actor: client_actor)
+
+    %{
+      account: account,
+      provider: provider,
+      admin_actor: admin_actor,
+      admin_identity: admin_identity,
+      client_actor: client_actor,
+      client_identity: client_identity
+    }
+  end
+
+  describe "new_user_email/3" do
+    test "should contain relevant account and user info", %{
+      account: account,
+      provider: provider,
+      admin_actor: admin_actor,
+      admin_identity: admin_identity,
+      client_identity: client_identity
+    } do
+      admin_subject =
+        Fixtures.Auth.create_subject(
+          account: account,
+          provider: provider,
+          identity: admin_identity,
+          actor: admin_actor
+        )
+
+      email_body = new_user_email(account, client_identity, admin_subject)
+
+      assert email_body.text_body =~ "Welcome to Firezone!"
+      assert email_body.text_body =~ "#{admin_actor.name} invited you"
+      assert email_body.text_body =~ account.name
+      assert email_body.text_body =~ account.slug
+    end
+  end
+end