diff --git a/examples/groups/bootkube-install/install.json b/examples/groups/bootkube-install/install.json
index 8a46a6e6..cc55496c 100644
--- a/examples/groups/bootkube-install/install.json
+++ b/examples/groups/bootkube-install/install.json
@@ -5,7 +5,7 @@
   "metadata": {
     "coreos_channel": "stable",
     "coreos_version": "1520.8.0",
-    "ignition_endpoint": "http://matchbox.foo:8080/ignition",
-    "baseurl": "http://matchbox.foo:8080/assets/coreos"
+    "ignition_endpoint": "http://matchbox.example.com:8080/ignition",
+    "baseurl": "http://matchbox.example.com:8080/assets/coreos"
   }
 }
diff --git a/examples/groups/etcd3-install/install.json b/examples/groups/etcd3-install/install.json
index 8a46a6e6..cc55496c 100644
--- a/examples/groups/etcd3-install/install.json
+++ b/examples/groups/etcd3-install/install.json
@@ -5,7 +5,7 @@
   "metadata": {
     "coreos_channel": "stable",
     "coreos_version": "1520.8.0",
-    "ignition_endpoint": "http://matchbox.foo:8080/ignition",
-    "baseurl": "http://matchbox.foo:8080/assets/coreos"
+    "ignition_endpoint": "http://matchbox.example.com:8080/ignition",
+    "baseurl": "http://matchbox.example.com:8080/assets/coreos"
   }
 }
diff --git a/examples/groups/simple-install/install.json b/examples/groups/simple-install/install.json
index e379e779..d5ef613a 100644
--- a/examples/groups/simple-install/install.json
+++ b/examples/groups/simple-install/install.json
@@ -1,11 +1,11 @@
 {
   "id": "install",
-  "name": "Simple CoreOS Container Linux Alpha Install",
+  "name": "Simple CoreOS Container Linux Install",
   "profile": "simple-install",
   "metadata": {
     "coreos_channel": "stable",
     "coreos_version": "1520.8.0",
-    "ignition_endpoint": "http://matchbox.foo:8080/ignition",
-    "baseurl": "http://matchbox.foo:8080/assets/coreos"
+    "ignition_endpoint": "http://matchbox.example.com:8080/ignition",
+    "baseurl": "http://matchbox.example.com:8080/assets/coreos"
   }
 }
diff --git a/examples/profiles/bootkube-controller.json b/examples/profiles/bootkube-controller.json
index 237b19e2..309b9dbe 100644
--- a/examples/profiles/bootkube-controller.json
+++ b/examples/profiles/bootkube-controller.json
@@ -7,7 +7,7 @@
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
       "root=/dev/sda1",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/bootkube-worker.json b/examples/profiles/bootkube-worker.json
index f056382b..074ae77e 100644
--- a/examples/profiles/bootkube-worker.json
+++ b/examples/profiles/bootkube-worker.json
@@ -7,7 +7,7 @@
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
       "root=/dev/sda1",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/etcd3-gateway.json b/examples/profiles/etcd3-gateway.json
index e900426e..15f848b0 100644
--- a/examples/profiles/etcd3-gateway.json
+++ b/examples/profiles/etcd3-gateway.json
@@ -6,7 +6,7 @@
     "initrd": ["/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/etcd3.json b/examples/profiles/etcd3.json
index 8e80170f..374e6354 100644
--- a/examples/profiles/etcd3.json
+++ b/examples/profiles/etcd3.json
@@ -6,7 +6,7 @@
     "initrd": ["/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/grub.json b/examples/profiles/grub.json
index 16d14063..376ce8b9 100644
--- a/examples/profiles/grub.json
+++ b/examples/profiles/grub.json
@@ -2,10 +2,10 @@
   "id": "grub",
   "name": "CoreOS Container Linux via GRUB2",
   "boot": {
-    "kernel": "(http;matchbox.foo:8080)/assets/coreos/1520.8.0/coreos_production_pxe.vmlinuz",
-    "initrd": ["(http;matchbox.foo:8080)/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
+    "kernel": "(http;matchbox.example.com:8080)/assets/coreos/1520.8.0/coreos_production_pxe.vmlinuz",
+    "initrd": ["(http;matchbox.example.com:8080)/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
     "args": [
-      "coreos.config.url=http://matchbox.foo:8080/ignition",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
@@ -13,4 +13,4 @@
     ]
   },
   "ignition_id": "ssh.yaml"
-}
\ No newline at end of file
+}
diff --git a/examples/profiles/install-reboot.json b/examples/profiles/install-reboot.json
index 6eef919a..7abea2c1 100644
--- a/examples/profiles/install-reboot.json
+++ b/examples/profiles/install-reboot.json
@@ -6,7 +6,7 @@
     "initrd": ["/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/simple-install.json b/examples/profiles/simple-install.json
index 4eb85465..be44cba9 100644
--- a/examples/profiles/simple-install.json
+++ b/examples/profiles/simple-install.json
@@ -6,7 +6,7 @@
     "initrd": ["/assets/coreos/1520.8.0/coreos_production_pxe_image.cpio.gz"],
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",
diff --git a/examples/profiles/simple.json b/examples/profiles/simple.json
index 05778b89..2b89e746 100644
--- a/examples/profiles/simple.json
+++ b/examples/profiles/simple.json
@@ -8,7 +8,7 @@
     ],
     "args": [
       "initrd=coreos_production_pxe_image.cpio.gz",
-      "coreos.config.url=http://matchbox.foo:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
+      "coreos.config.url=http://matchbox.example.com:8080/ignition?uuid=${uuid}&mac=${mac:hexhyp}",
       "coreos.first_boot=yes",
       "console=tty0",
       "console=ttyS0",