diff --git a/scripts/newbitmaps/Makefile b/scripts/newbitmaps/Makefile
index 819974d2b1..295eb7f80a 100644
--- a/scripts/newbitmaps/Makefile
+++ b/scripts/newbitmaps/Makefile
@@ -23,7 +23,7 @@ default: outside_chroot strings images
 
 outside_chroot:
 	@if [ -e /etc/debian_chroot ]; then \
-		echo "ImageMagick is too complex to build inside the chroot."; \
+		echo "PIL color quantization is broken inside the chroot."; \
 		echo "You must be outside the chroot to do this"; \
 		echo "(and you probably shouldn't be doing it anyway)."; \
 		exit 1; \
diff --git a/scripts/newbitmaps/README b/scripts/newbitmaps/README
index 0d8a6b49ed..362aa108c6 100644
--- a/scripts/newbitmaps/README
+++ b/scripts/newbitmaps/README
@@ -85,22 +85,35 @@ bitmap block structure incompatible with previous versions.
 Instructions for manually rebuilding things:
 
 
-We do most of the image manipulation using ImageMagick, which is much easier
-and simpler to do OUTSIDE of the chroot. So the first step is to just build
-vboot_reference outside of the chroot.
+Some libraries and programs (ex, PIL, pango-view) used in generating image files
+need fonts set properly or specific version (ex, PIL is broken inside chroot),
+and simpler to do OUTSIDE of the chroot.
+
+On Ubuntu, you need to install following packages:
+
+  sudo apt-get install libpango1.0-dev python-imaging
+
+And you probably want to make sure all required fonts are installed:
+
+  sudo apt-get install fonts-nanum fonts-ipafont-gothic ttf-indic-fonts \
+                       fonts-droid
+
+If you want to use the "bitmap viewer" utility, add these packages:
+
+  sudo apt-get install python-yaml python-wxgtk2.8
+
+We also need some utilities from ChromiumOS source tree. You need to install
+dependency libraries for them:
+
+  sudo apt-get install libtspi-dev uuid-dev libyaml-dev liblzml-dev
+
+Now, time to build the utilities in vboot_reference outside of the chroot:
 
   cd src/platform/vboot_reference
   make
 
-You'll probably need to install several additional packages to make this
-work. On Ubuntu you may find you need libtspi-dev, uuid-dev, and
-imagemagick. If you want to use scripts/newbitmaps/bitmap_viewer, you may
-need python-yaml and python-wxgtk2.8.
-
-
 Once you've built vboot_reference you'll find the executables in
-./build/utility/ (and ./build/cgpt/cgpt, if you want it). Put these
-somewhere in your $PATH.
+./build/utility/bmpblk*. Put these somewhere in your $PATH.
 
 Now you should be able to just run "make" and everything will be
 regenerated:
@@ -108,8 +121,15 @@ regenerated:
   cd scripts/newbitmaps
   make
 
-This should generate BIOS bmpblock file for all platforms.
+This should generate BIOS bmpblock file for all platforms cross all locales,
+which takes a long time.
 
+If you simply want to build a en-US x standard resolution, do:
+
+  cd scripts/newbitmaps
+  make strings  # You can do this only one time unless mofidication was made.
+  cd images
+  make  # Builds only "STD" profile and only few seconds.
 
 You can use the gbb_utility to modify your BIOS to contain this new set of
 bitmaps:
diff --git a/scripts/newbitmaps/images/make_default_yaml b/scripts/newbitmaps/images/make_default_yaml
index 0cb42fd7ba..38b01e412d 100755
--- a/scripts/newbitmaps/images/make_default_yaml
+++ b/scripts/newbitmaps/images/make_default_yaml
@@ -74,8 +74,10 @@ set_centered_y_percent() {
 define_image() {
   local image_name="$1"
   local file_name="$2"
-  local w="$(identify -format "%[fx:w]" "$file_name")"
-  local h="$(identify -format "%[fx:h]" "$file_name")"
+  local script="import Image;s = Image.open('$file_name').size;print s[0],s[1]"
+  local image_size="$(python -c "$script")"
+  local w="${image_size%% *}"
+  local h="${image_size##* }"
   eval "export cache_w_$image_name=$w"
   eval "export cache_h_$image_name=$h"
   eval "export $image_name=$file_name"
diff --git a/scripts/newbitmaps/strings/build_font b/scripts/newbitmaps/strings/build_font
index d7a6671619..2ffd3fd1d5 100755
--- a/scripts/newbitmaps/strings/build_font
+++ b/scripts/newbitmaps/strings/build_font
@@ -34,13 +34,8 @@ main() {
   done
 
   echo "Converting glyph images..."
-  "$SCRIPT_DIR/text_to_png"  --margin=0 --font="$FONT" --color="$COLOR" \
-    "$output/*.txt"
-
-  echo "Adding vertical margin to images..."
-  for i in $output/*.png; do
-    convert $i -bordercolor white -border 0x$MARGIN $i
-  done
+  "$SCRIPT_DIR/text_to_png" --font="$FONT" --color="$COLOR" \
+    --margin="$MARGIN 0" "$output/*.txt"
 }
 
 set -e
diff --git a/scripts/newbitmaps/strings/localized_text/build_message b/scripts/newbitmaps/strings/localized_text/build_message
index c488841758..e896c49b6b 100755
--- a/scripts/newbitmaps/strings/localized_text/build_message
+++ b/scripts/newbitmaps/strings/localized_text/build_message
@@ -17,7 +17,7 @@ die() {
 
 get_width() {
   local input="$1"
-  identify -format "%w" "$input"
+  python -c "import Image; print Image.open('$input').size[0]"
 }
 
 do_locale() {
diff --git a/scripts/newbitmaps/strings/text_to_png b/scripts/newbitmaps/strings/text_to_png
index 988903c354..9f76cc5ac7 100755
--- a/scripts/newbitmaps/strings/text_to_png
+++ b/scripts/newbitmaps/strings/text_to_png
@@ -98,7 +98,7 @@ for txtfile in $*; do
     --hinting=full \
     --background="$bgcolor" --foreground="$color" \
     --font="$font $pointsize" --dpi 72 \
-    --margin=$margin \
+    --margin="$margin" \
     --align="$align" \
     $params $file_opt \
     --output "$pngfile" \