diff --git a/.github/scripts/create_continuous_release.sh b/.github/scripts/create_continuous_release.sh
new file mode 100755
index 000000000..ec863b874
--- /dev/null
+++ b/.github/scripts/create_continuous_release.sh
@@ -0,0 +1,17 @@
+#!/bin/sh -eu
+#
+# Ensures that tag "continuous" is present is released on GH. This is required for
+# zsync AppImage release asset.
+#
+
+sudo apt install jq
+URL=$(curl -S -H "Authorization: token $GITHUB_TOKEN" -X GET https://api.github.com/repos/$GITHUB_REPOSITORY/releases/tags/$TAG | jq -r '.url')
+if [ $URL != null ]; then # release exists
+        exit 0
+fi
+git fetch --prune --unshallow --tags
+git tag continuous && git push origin refs/tags/continuous
+curl -S -H "Authorization: token $GITHUB_TOKEN" -X POST $URL -T - <<EOF
+{
+  "tag_name": "continuous"}
+}
diff --git a/.github/workflows/ccpp.yml b/.github/workflows/ccpp.yml
index 0d32123a8..30199f149 100644
--- a/.github/workflows/ccpp.yml
+++ b/.github/workflows/ccpp.yml
@@ -49,6 +49,9 @@ jobs:
     - name: Update Release
       if: (github.repository == 'CESNET/UltraGrid' && github.ref == 'refs/heads/master') || startsWith(github.ref, 'refs/tags/')
       run: .github/scripts/create_release.sh
+    - name: Create continuous release # ensure continuous release is present for AppImage zsync
+      if: startsWith(github.ref, 'refs/tags/')
+      run: .github/scripts/create_continuous_release.sh
 
   Ubuntu:
     name: run Ubuntu