diff --git a/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue b/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
index ef3a58979..6093bf6b0 100644
--- a/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
+++ b/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
@@ -43,9 +43,7 @@ import {
 import eventListenerMixins from 'shared/mixins/eventListenerMixins';
 import uiSettingsMixin from 'dashboard/mixins/uiSettings';
 import { isEditorHotKeyEnabled } from 'dashboard/mixins/uiSettings';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../../helper/AnalyticsHelper';
+import { CONVERSATION_EVENTS } from '../../../helper/AnalyticsHelper/events';
 
 const createState = (content, placeholder, plugins = []) => {
   return EditorState.create({
@@ -265,7 +263,7 @@ export default {
       );
       this.state = this.editorView.state.apply(tr);
       this.emitOnChange();
-      AnalyticsHelper.track(ANALYTICS_EVENTS.USED_MENTIONS);
+      this.$track(CONVERSATION_EVENTS.USED_MENTIONS);
 
       return false;
     },
@@ -295,7 +293,7 @@ export default {
       this.emitOnChange();
 
       tr.scrollIntoView();
-      AnalyticsHelper.track(ANALYTICS_EVENTS.INSERTED_A_CANNED_RESPONSE);
+      this.$track(CONVERSATION_EVENTS.INSERTED_A_CANNED_RESPONSE);
       return false;
     },
 
diff --git a/app/javascript/dashboard/components/widgets/conversation/ReplyBox.vue b/app/javascript/dashboard/components/widgets/conversation/ReplyBox.vue
index fe25419a9..56937b3ec 100644
--- a/app/javascript/dashboard/components/widgets/conversation/ReplyBox.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/ReplyBox.vue
@@ -164,9 +164,7 @@ import { LocalStorage, LOCAL_STORAGE_KEYS } from '../../../helper/localStorage';
 import { trimContent, debounce } from '@chatwoot/utils';
 import wootConstants from 'dashboard/constants';
 import { isEditorHotKeyEnabled } from 'dashboard/mixins/uiSettings';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../../helper/AnalyticsHelper';
+import { CONVERSATION_EVENTS } from '../../../helper/AnalyticsHelper/events';
 
 const EmojiInput = () => import('shared/components/emoji/EmojiInput');
 
@@ -710,7 +708,7 @@ export default {
     },
     replaceText(message) {
       setTimeout(() => {
-        AnalyticsHelper.track(ANALYTICS_EVENTS.INSERTED_A_CANNED_RESPONSE);
+        this.$track(CONVERSATION_EVENTS.INSERTED_A_CANNED_RESPONSE);
         this.message = message;
       }, 100);
     },
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/events.js b/app/javascript/dashboard/helper/AnalyticsHelper/events.js
index b0fa7ee1a..3d8b0f901 100644
--- a/app/javascript/dashboard/helper/AnalyticsHelper/events.js
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/events.js
@@ -1,9 +1,73 @@
-export const EXECUTED_A_MACRO = 'Executed a macro';
-export const SENT_MESSAGE = 'Sent a message';
-export const SENT_PRIVATE_NOTE = 'Sent a private note';
-export const INSERTED_A_CANNED_RESPONSE = 'Inserted a canned response';
-export const USED_MENTIONS = 'Used mentions';
-export const MERGED_CONTACTS = 'Used merge contact option';
-export const ADDED_TO_CANNED_RESPONSE = 'Used added to canned response option';
-export const ADDED_A_CUSTOM_ATTRIBUTE = 'Added a custom attribute';
-export const ADDED_AN_INBOX = 'Added an inbox';
+export const CONVERSATION_EVENTS = Object.freeze({
+  EXECUTED_A_MACRO: 'Executed a macro',
+  SENT_MESSAGE: 'Sent a message',
+  SENT_PRIVATE_NOTE: 'Sent a private note',
+  INSERTED_A_CANNED_RESPONSE: 'Inserted a canned response',
+  USED_MENTIONS: 'Used mentions',
+});
+
+export const ACCOUNT_EVENTS = Object.freeze({
+  ADDED_TO_CANNED_RESPONSE: 'Used added to canned response option',
+  ADDED_A_CUSTOM_ATTRIBUTE: 'Added a custom attribute',
+  ADDED_AN_INBOX: 'Added an inbox',
+});
+
+export const LABEL_EVENTS = Object.freeze({
+  CREATE: 'Created a label',
+  UPDATE: 'Updated a label',
+  DELETED: 'Deleted a label',
+  APPLY_LABEL: 'Applied a label',
+});
+
+// REPORTS EVENTS
+export const REPORTS_EVENTS = Object.freeze({
+  DOWNLOAD_REPORT: 'Downloaded a report',
+  FILTER_REPORT: 'Used filters in the reports',
+});
+
+// CONTACTS PAGE EVENTS
+export const CONTACTS_EVENTS = Object.freeze({
+  APPLY_FILTER: 'Applied filters in the contacts list',
+  SAVE_FILTER: 'Saved a filter in the contacts list',
+  DELETE_FILTER: 'Deleted a filter in the contacts list',
+
+  APPLY_SORT: 'Sorted contacts list',
+  SEARCH: 'Searched contacts list',
+  CREATE_CONTACT: 'Created a contact',
+  MERGED_CONTACTS: 'Used merge contact option',
+  IMPORT_MODAL_OPEN: 'Opened import contacts modal',
+  IMPORT_FAILURE: 'Import contacts failed',
+  IMPORT_SUCCESS: 'Imported contacts successfully',
+});
+
+// CAMPAIGN EVENTS
+export const CAMPAIGNS_EVENTS = Object.freeze({
+  OPEN_NEW_CAMPAIGN_MODAL: 'Opened new campaign modal',
+  CREATE_CAMPAIGN: 'Created a new campaign',
+  UPDATE_CAMPAIGN: 'Updated a campaign',
+  DELETE_CAMPAIGN: 'Deleted a campaign',
+});
+
+// PORTAL EVENTS
+export const PORTALS_EVENTS = Object.freeze({
+  ONBOARD_BASIC_INFORMATION: 'New Portal: Completed basic information',
+  ONBOARD_CUSTOMIZATION: 'New portal: Completed customization',
+  CREATE_PORTAL: 'Created a portal',
+  DELETE_PORTAL: 'Deleted a portal',
+  UPDATE_PORTAL: 'Updated a portal',
+
+  CREATE_LOCALE: 'Created a portal locale',
+  SET_DEFAULT_LOCALE: 'Set default portal locale',
+  DELETE_LOCALE: 'Deleted a portal locale',
+  SWITCH_LOCALE: 'Switched portal locale',
+
+  CREATE_CATEGORY: 'Created a portal category',
+  DELETE_CATEGORY: 'Deleted a portal category',
+  EDIT_CATEGORY: 'Edited a portal category',
+
+  CREATE_ARTICLE: 'Created an article',
+  PUBLISH_ARTICLE: 'Published an article',
+  ARCHIVE_ARTICLE: 'Archived an article',
+  DELETE_ARTICLE: 'Deleted an article',
+  PREVIEW_ARTICLE: 'Previewed article',
+});
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/index.js b/app/javascript/dashboard/helper/AnalyticsHelper/index.js
index e082182cf..bf91d9a91 100644
--- a/app/javascript/dashboard/helper/AnalyticsHelper/index.js
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/index.js
@@ -1,12 +1,26 @@
 import { AnalyticsBrowser } from '@june-so/analytics-next';
 
-class AnalyticsHelper {
+/**
+ * AnalyticsHelper class to initialize and track user analytics
+ * @class AnalyticsHelper
+ */
+export class AnalyticsHelper {
+  /**
+   * @constructor
+   * @param {Object} [options={}] - options for analytics
+   * @param {string} [options.token] - analytics token
+   */
   constructor({ token: analyticsToken } = {}) {
     this.analyticsToken = analyticsToken;
     this.analytics = null;
     this.user = {};
   }
 
+  /**
+   * Initialize analytics
+   * @function
+   * @async
+   */
   async init() {
     if (!this.analyticsToken) {
       return;
@@ -18,6 +32,11 @@ class AnalyticsHelper {
     this.analytics = analytics;
   }
 
+  /**
+   * Identify the user
+   * @function
+   * @param {Object} user - User object
+   */
   identify(user) {
     if (!this.analytics) {
       return;
@@ -41,6 +60,12 @@ class AnalyticsHelper {
     }
   }
 
+  /**
+   * Track any event
+   * @function
+   * @param {string} eventName - event name
+   * @param {Object} [properties={}] - event properties
+   */
   track(eventName, properties = {}) {
     if (!this.analytics) {
       return;
@@ -53,6 +78,11 @@ class AnalyticsHelper {
     });
   }
 
+  /**
+   * Track the page views
+   * @function
+   * @param {Object} params - Page view properties
+   */
   page(params) {
     if (!this.analytics) {
       return;
@@ -62,6 +92,5 @@ class AnalyticsHelper {
   }
 }
 
-export * as ANALYTICS_EVENTS from './events';
-
+// This object is shared across, the init is called in app/javascript/packs/application.js
 export default new AnalyticsHelper(window.analyticsConfig);
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/plugin.js b/app/javascript/dashboard/helper/AnalyticsHelper/plugin.js
new file mode 100644
index 000000000..5ed12f1f5
--- /dev/null
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/plugin.js
@@ -0,0 +1,11 @@
+import analyticsHelper from '.';
+
+export default {
+  // This function is called when the Vue plugin is installed
+  install(Vue) {
+    analyticsHelper.init();
+    Vue.prototype.$analytics = analyticsHelper;
+    // Add a shorthand function for the track method on the helper module
+    Vue.prototype.$track = analyticsHelper.track.bind(analyticsHelper);
+  },
+};
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/specs/events.spec.js b/app/javascript/dashboard/helper/AnalyticsHelper/specs/events.spec.js
new file mode 100644
index 000000000..683b1c593
--- /dev/null
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/specs/events.spec.js
@@ -0,0 +1,26 @@
+import * as AnalyticsEvents from '../events';
+
+describe('Analytics Events', () => {
+  it('should be frozen', () => {
+    Object.entries(AnalyticsEvents).forEach(([, value]) => {
+      expect(Object.isFrozen(value)).toBe(true);
+    });
+  });
+
+  it('event names should be unique across the board', () => {
+    const allValues = Object.values(AnalyticsEvents).reduce(
+      (acc, curr) => acc.concat(Object.values(curr)),
+      []
+    );
+    const uniqueValues = new Set(allValues);
+    expect(allValues.length).toBe(uniqueValues.size);
+  });
+
+  it('should not allow properties to be modified', () => {
+    Object.values(AnalyticsEvents).forEach(eventsObject => {
+      expect(() => {
+        eventsObject.NEW_PROPERTY = 'new value';
+      }).toThrow();
+    });
+  });
+});
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/specs/helper.spec.js b/app/javascript/dashboard/helper/AnalyticsHelper/specs/helper.spec.js
new file mode 100644
index 000000000..ef02ac201
--- /dev/null
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/specs/helper.spec.js
@@ -0,0 +1,139 @@
+import helperObject, { AnalyticsHelper } from '../';
+
+jest.mock('@june-so/analytics-next', () => ({
+  AnalyticsBrowser: {
+    load: () => [
+      {
+        identify: jest.fn(),
+        track: jest.fn(),
+        page: jest.fn(),
+        group: jest.fn(),
+      },
+    ],
+  },
+}));
+
+describe('helperObject', () => {
+  it('should return an instance of AnalyticsHelper', () => {
+    expect(helperObject).toBeInstanceOf(AnalyticsHelper);
+  });
+});
+
+describe('AnalyticsHelper', () => {
+  let analyticsHelper;
+  beforeEach(() => {
+    analyticsHelper = new AnalyticsHelper({ token: 'test_token' });
+  });
+
+  describe('init', () => {
+    it('should initialize the analytics browser with the correct token', async () => {
+      await analyticsHelper.init();
+      expect(analyticsHelper.analytics).not.toBe(null);
+    });
+
+    it('should not initialize the analytics browser if token is not provided', async () => {
+      analyticsHelper = new AnalyticsHelper();
+      await analyticsHelper.init();
+      expect(analyticsHelper.analytics).toBe(null);
+    });
+  });
+
+  describe('identify', () => {
+    beforeEach(() => {
+      analyticsHelper.analytics = { identify: jest.fn(), group: jest.fn() };
+    });
+
+    it('should call identify on analytics browser with correct arguments', () => {
+      analyticsHelper.identify({
+        id: '123',
+        email: 'test@example.com',
+        name: 'Test User',
+        avatar_url: 'avatar_url',
+        accounts: [{ id: '1', name: 'Account 1' }],
+        account_id: '1',
+      });
+
+      expect(analyticsHelper.analytics.identify).toHaveBeenCalledWith(
+        'test@example.com',
+        {
+          userId: '123',
+          email: 'test@example.com',
+          name: 'Test User',
+          avatar: 'avatar_url',
+        }
+      );
+      expect(analyticsHelper.analytics.group).toHaveBeenCalled();
+    });
+
+    it('should call identify on analytics browser without group', () => {
+      analyticsHelper.identify({
+        id: '123',
+        email: 'test@example.com',
+        name: 'Test User',
+        avatar_url: 'avatar_url',
+        accounts: [{ id: '1', name: 'Account 1' }],
+        account_id: '5',
+      });
+
+      expect(analyticsHelper.analytics.group).not.toHaveBeenCalled();
+    });
+
+    it('should not call analytics.page if analytics is null', () => {
+      analyticsHelper.analytics = null;
+      analyticsHelper.identify({});
+      expect(analyticsHelper.analytics).toBe(null);
+    });
+  });
+
+  describe('track', () => {
+    beforeEach(() => {
+      analyticsHelper.analytics = { track: jest.fn() };
+      analyticsHelper.user = { id: '123' };
+    });
+
+    it('should call track on analytics browser with correct arguments', () => {
+      analyticsHelper.track('Test Event', { prop1: 'value1', prop2: 'value2' });
+      expect(analyticsHelper.analytics.track).toHaveBeenCalledWith({
+        userId: '123',
+        event: 'Test Event',
+        properties: { prop1: 'value1', prop2: 'value2' },
+      });
+    });
+
+    it('should call track on analytics browser with default properties', () => {
+      analyticsHelper.track('Test Event');
+      expect(analyticsHelper.analytics.track).toHaveBeenCalledWith({
+        userId: '123',
+        event: 'Test Event',
+        properties: {},
+      });
+    });
+
+    it('should not call track on analytics browser if analytics is not initialized', () => {
+      analyticsHelper.analytics = null;
+      analyticsHelper.track('Test Event', { prop1: 'value1', prop2: 'value2' });
+      expect(analyticsHelper.analytics).toBe(null);
+    });
+  });
+
+  describe('page', () => {
+    beforeEach(() => {
+      analyticsHelper.analytics = { page: jest.fn() };
+    });
+
+    it('should call the analytics.page method with the correct arguments', () => {
+      const params = {
+        name: 'Test page',
+        url: '/test',
+      };
+      analyticsHelper.page(params);
+      expect(analyticsHelper.analytics.page).toHaveBeenCalledWith(params);
+    });
+
+    it('should not call analytics.page if analytics is null', () => {
+      analyticsHelper.analytics = null;
+      analyticsHelper.page();
+      expect(analyticsHelper.analytics).toBe(null);
+    });
+  });
+});
diff --git a/app/javascript/dashboard/helper/AnalyticsHelper/specs/plugin.spec.js b/app/javascript/dashboard/helper/AnalyticsHelper/specs/plugin.spec.js
new file mode 100644
index 000000000..407253f4b
--- /dev/null
+++ b/app/javascript/dashboard/helper/AnalyticsHelper/specs/plugin.spec.js
@@ -0,0 +1,35 @@
+import Vue from 'vue';
+import plugin from '../plugin';
+import analyticsHelper from '../index';
+
+describe('Vue Analytics Plugin', () => {
+  beforeEach(() => {
+    jest.spyOn(analyticsHelper, 'init');
+    jest.spyOn(analyticsHelper, 'track');
+    Vue.use(plugin);
+  });
+
+  afterEach(() => {
+    jest.resetModules();
+    jest.clearAllMocks();
+  });
+
+  it('should call the init method on the analyticsHelper', () => {
+    expect(analyticsHelper.init).toHaveBeenCalled();
+  });
+
+  it('should add the analyticsHelper to the Vue prototype', () => {
+    expect(Vue.prototype.$analytics).toBe(analyticsHelper);
+  });
+
+  it('should add the track method to the Vue prototype', () => {
+    expect(typeof Vue.prototype.$track).toBe('function');
+    Vue.prototype.$track('eventName');
+    expect(analyticsHelper.track).toHaveBeenCalledWith('eventName');
+  });
+
+  it('should call the track method on the analyticsHelper when $track is called', () => {
+    Vue.prototype.$track('eventName');
+    expect(analyticsHelper.track).toHaveBeenCalledWith('eventName');
+  });
+});
diff --git a/app/javascript/dashboard/modules/contact/ContactMergeModal.vue b/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
index 62f8b001a..e33dcbcf4 100644
--- a/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
+++ b/app/javascript/dashboard/modules/contact/ContactMergeModal.vue
@@ -24,9 +24,7 @@ import MergeContact from 'dashboard/modules/contact/components/MergeContact';
 import ContactAPI from 'dashboard/api/contacts';
 
 import { mapGetters } from 'vuex';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../helper/AnalyticsHelper';
+import { CONTACTS_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 export default {
   components: { MergeContact },
@@ -75,7 +73,7 @@ export default {
       }
     },
     async onMergeContacts(childContactId) {
-      AnalyticsHelper.track(ANALYTICS_EVENTS.MERGED_CONTACTS);
+      this.$track(CONTACTS_EVENTS.MERGED_CONTACTS);
       try {
         await this.$store.dispatch('contacts/merge', {
           childId: childContactId,
diff --git a/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue b/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
index 17fb5ab7e..7070a53b4 100644
--- a/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
+++ b/app/javascript/dashboard/modules/conversations/components/MessageContextMenu.vue
@@ -72,9 +72,7 @@ import AddCannedModal from 'dashboard/routes/dashboard/settings/canned/AddCanned
 import WootDropdownItem from 'shared/components/ui/dropdown/DropdownItem';
 import WootDropdownMenu from 'shared/components/ui/dropdown/DropdownMenu';
 import { copyTextToClipboard } from 'shared/helpers/clipboard';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../../helper/AnalyticsHelper';
+import { ACCOUNT_EVENTS } from '../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -130,7 +128,7 @@ export default {
       this.$emit('toggle', false);
     },
     showCannedResponseModal() {
-      AnalyticsHelper.track(ANALYTICS_EVENTS.ADDED_TO_CANNED_RESPONSE);
+      this.$track(ACCOUNT_EVENTS.ADDED_TO_CANNED_RESPONSE);
       this.isCannedResponseModalOpen = true;
     },
   },
diff --git a/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsAdvancedFilters.vue b/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsAdvancedFilters.vue
index 95c9ae61c..3e988e0a4 100644
--- a/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsAdvancedFilters.vue
+++ b/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsAdvancedFilters.vue
@@ -70,6 +70,7 @@ import { mapGetters } from 'vuex';
 import { filterAttributeGroups } from '../contactFilterItems';
 import filterMixin from 'shared/mixins/filterMixin';
 import * as OPERATORS from 'dashboard/components/widgets/FilterInput/FilterOperatorTypes.js';
+import { CONTACTS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 export default {
   components: {
     FilterInputBox,
@@ -251,6 +252,12 @@ export default {
         JSON.parse(JSON.stringify(this.appliedFilters))
       );
       this.$emit('applyFilter', this.appliedFilters);
+      this.$track(CONTACTS_EVENTS.APPLY_FILTER, {
+        applied_filters: this.appliedFilters.map(filter => ({
+          key: filter.attribute_key,
+          operator: filter.filter_operator,
+        })),
+      });
     },
     resetFilter(index, currentFilter) {
       this.appliedFilters[index].filter_operator = this.filterTypes.find(
diff --git a/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsView.vue b/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsView.vue
index e09c4a2d8..afbcfd5a5 100644
--- a/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsView.vue
+++ b/app/javascript/dashboard/routes/dashboard/contacts/components/ContactsView.vue
@@ -86,6 +86,7 @@ import contactFilterItems from '../contactFilterItems';
 import filterQueryGenerator from '../../../../helper/filterQueryGenerator';
 import AddCustomViews from 'dashboard/routes/dashboard/customviews/AddCustomViews';
 import DeleteCustomViews from 'dashboard/routes/dashboard/customviews/DeleteCustomViews';
+import { CONTACTS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 const DEFAULT_PAGE = 1;
 const FILTER_TYPE_CONTACT = 1;
@@ -334,6 +335,14 @@ export default {
     onSortChange(params) {
       this.sortConfig = params;
       this.fetchContacts(this.meta.currentPage);
+
+      const sortBy =
+        Object.entries(params).find(pair => Boolean(pair[1])) || [];
+
+      this.$track(CONTACTS_EVENTS.APPLY_SORT, {
+        appliedOn: sortBy[0],
+        order: sortBy[1],
+      });
     },
     onToggleFilters() {
       this.showFiltersModal = !this.showFiltersModal;
diff --git a/app/javascript/dashboard/routes/dashboard/contacts/components/ImportContacts.vue b/app/javascript/dashboard/routes/dashboard/contacts/components/ImportContacts.vue
index a8e582bcf..91393d334 100644
--- a/app/javascript/dashboard/routes/dashboard/contacts/components/ImportContacts.vue
+++ b/app/javascript/dashboard/routes/dashboard/contacts/components/ImportContacts.vue
@@ -45,6 +45,7 @@
 import Modal from '../../../../components/Modal';
 import { mapGetters } from 'vuex';
 import alertMixin from 'shared/mixins/alertMixin';
+import { CONTACTS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -71,6 +72,9 @@ export default {
       return '/downloads/import-contacts-sample.csv';
     },
   },
+  mounted() {
+    this.$track(CONTACTS_EVENTS.IMPORT_MODAL_OPEN);
+  },
   methods: {
     async uploadFile() {
       try {
@@ -78,10 +82,12 @@ export default {
         await this.$store.dispatch('contacts/import', this.file);
         this.onClose();
         this.showAlert(this.$t('IMPORT_CONTACTS.SUCCESS_MESSAGE'));
+        this.$track(CONTACTS_EVENTS.IMPORT_SUCCESS);
       } catch (error) {
         this.showAlert(
           error.message || this.$t('IMPORT_CONTACTS.ERROR_MESSAGE')
         );
+        this.$track(CONTACTS_EVENTS.IMPORT_FAILURE);
       }
     },
     handleFileUpload() {
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/Macros/MacroItem.vue b/app/javascript/dashboard/routes/dashboard/conversation/Macros/MacroItem.vue
index e013af14c..f683690d4 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/Macros/MacroItem.vue
+++ b/app/javascript/dashboard/routes/dashboard/conversation/Macros/MacroItem.vue
@@ -35,9 +35,8 @@
 import alertMixin from 'shared/mixins/alertMixin';
 import { mixin as clickaway } from 'vue-clickaway';
 import MacroPreview from './MacroPreview';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../../../helper/AnalyticsHelper';
+import { CONVERSATION_EVENTS } from '../../../../helper/AnalyticsHelper/events';
+
 export default {
   components: {
     MacroPreview,
@@ -67,7 +66,7 @@ export default {
           macroId: macro.id,
           conversationIds: [this.conversationId],
         });
-        AnalyticsHelper.track(ANALYTICS_EVENTS.EXECUTED_A_MACRO);
+        this.$track(CONVERSATION_EVENTS.EXECUTED_A_MACRO);
         this.showAlert(this.$t('MACROS.EXECUTE.EXECUTED_SUCCESSFULLY'));
       } catch (error) {
         this.showAlert(this.$t('MACROS.ERROR'));
diff --git a/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue b/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
index 37e532e02..c87c85883 100644
--- a/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
+++ b/app/javascript/dashboard/routes/dashboard/customviews/AddCustomViews.vue
@@ -31,6 +31,7 @@
 <script>
 import { required, minLength } from 'vuelidate/lib/validators';
 import alertMixin from 'shared/mixins/alertMixin';
+import { CONTACTS_EVENTS } from '../../../helper/AnalyticsHelper/events';
 
 export default {
   mixins: [alertMixin],
@@ -89,6 +90,10 @@ export default {
             ? this.$t('FILTER.CUSTOM_VIEWS.ADD.API_FOLDERS.SUCCESS_MESSAGE')
             : this.$t('FILTER.CUSTOM_VIEWS.ADD.API_SEGMENTS.SUCCESS_MESSAGE');
         this.onClose();
+
+        this.$track(CONTACTS_EVENTS.SAVE_FILTER, {
+          type: this.filterType === 0 ? 'folder' : 'segment',
+        });
       } catch (error) {
         const errorMessage = error?.message;
         this.alertMessage =
diff --git a/app/javascript/dashboard/routes/dashboard/customviews/DeleteCustomViews.vue b/app/javascript/dashboard/routes/dashboard/customviews/DeleteCustomViews.vue
index 033bf3215..e20de253e 100644
--- a/app/javascript/dashboard/routes/dashboard/customviews/DeleteCustomViews.vue
+++ b/app/javascript/dashboard/routes/dashboard/customviews/DeleteCustomViews.vue
@@ -16,6 +16,7 @@
 
 <script>
 import alertMixin from 'shared/mixins/alertMixin';
+import { CONTACTS_EVENTS } from '../../../helper/AnalyticsHelper/events';
 export default {
   mixins: [alertMixin],
   props: {
@@ -82,6 +83,9 @@ export default {
             ? this.$t('FILTER.CUSTOM_VIEWS.DELETE.API_FOLDERS.SUCCESS_MESSAGE')
             : this.$t('FILTER.CUSTOM_VIEWS.DELETE.API_SEGMENTS.SUCCESS_MESSAGE')
         );
+        this.$track(CONTACTS_EVENTS.DELETE_FILTER, {
+          type: this.filterType === 0 ? 'folder' : 'segment',
+        });
       } catch (error) {
         const errorMessage =
           error?.response?.message || this.activeFilterType === 0
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/components/AddLocale.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/components/AddLocale.vue
index e50c0bcf6..afa558735 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/components/AddLocale.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/components/AddLocale.vue
@@ -42,6 +42,7 @@ import Modal from 'dashboard/components/Modal';
 import alertMixin from 'shared/mixins/alertMixin';
 import { required } from 'vuelidate/lib/validators';
 import allLocales from 'shared/constants/locales.js';
+import { PORTALS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 export default {
   components: {
     Modal,
@@ -108,6 +109,11 @@ export default {
           'HELP_CENTER.PORTAL.ADD_LOCALE.API.SUCCESS_MESSAGE'
         );
         this.onClose();
+        this.$track(PORTALS_EVENTS.CREATE_LOCALE, {
+          localeAdded: this.selectedLocale,
+          totalLocales: updatedLocales.length,
+          from: this.$route.name,
+        });
       } catch (error) {
         this.alertMessage =
           error?.message ||
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/components/Header/EditArticleHeader.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/components/Header/EditArticleHeader.vue
index d3e74be6d..5e8ec44d3 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/components/Header/EditArticleHeader.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/components/Header/EditArticleHeader.vue
@@ -107,6 +107,7 @@
 import alertMixin from 'shared/mixins/alertMixin';
 import { mixin as clickaway } from 'vue-clickaway';
 import wootConstants from 'dashboard/constants.js';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 const { ARTICLE_STATUS_TYPES } = wootConstants;
 
@@ -186,6 +187,11 @@ export default {
         });
         this.statusUpdateSuccessMessage(status);
         this.closeActionsDropdown();
+        if (status === this.ARTICLE_STATUS_TYPES.ARCHIVE) {
+          this.$track(PORTALS_EVENTS.ARCHIVE_ARTICLE, { uiFrom: 'header' });
+        } else if (status === this.ARTICLE_STATUS_TYPES.PUBLISH) {
+          this.$track(PORTALS_EVENTS.PUBLISH_ARTICLE);
+        }
       } catch (error) {
         this.alertMessage =
           error?.message || this.statusUpdateErrorMessage(status);
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/components/PortalListItem.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/components/PortalListItem.vue
index 2282ebd37..794cf6e9d 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/components/PortalListItem.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/components/PortalListItem.vue
@@ -190,6 +190,7 @@ import thumbnail from 'dashboard/components/widgets/Thumbnail';
 import LocaleItemTable from './PortalListItemTable';
 import uiSettingsMixin from 'dashboard/mixins/uiSettings';
 import alertMixin from 'shared/mixins/alertMixin';
+import { PORTALS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -309,6 +310,10 @@ export default {
           'HELP_CENTER.PORTAL.CHANGE_DEFAULT_LOCALE.API.ERROR_MESSAGE'
         ),
       });
+      this.$track(PORTALS_EVENTS.SET_DEFAULT_LOCALE, {
+        newLocale: localeCode,
+        from: this.$route.name,
+      });
     },
     deletePortalLocale({ localeCode }) {
       const updatedLocales = this.allowedLocales.filter(
@@ -325,6 +330,10 @@ export default {
           'HELP_CENTER.PORTAL.DELETE_LOCALE.API.ERROR_MESSAGE'
         ),
       });
+      this.$track(PORTALS_EVENTS.DELETE_LOCALE, {
+        deletedLocale: localeCode,
+        from: this.$route.name,
+      });
     },
     async updatePortalLocales({
       allowedLocales,
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/EditArticle.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/EditArticle.vue
index 47e5e6017..194dda80c 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/EditArticle.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/EditArticle.vue
@@ -53,6 +53,7 @@ import portalMixin from '../../mixins/portalMixin';
 import alertMixin from 'shared/mixins/alertMixin';
 import wootConstants from 'dashboard/constants';
 import { buildPortalArticleURL } from 'dashboard/helper/portalHelper';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 const { ARTICLE_STATUS_TYPES } = wootConstants;
 export default {
@@ -118,6 +119,9 @@ export default {
     confirmDeletion() {
       this.closeDeletePopup();
       this.deleteArticle();
+      this.$track(PORTALS_EVENTS.DELETE_ARTICLE, {
+        status: this.article?.status,
+      });
     },
     async saveArticle({ ...values }) {
       this.isUpdating = true;
@@ -171,6 +175,7 @@ export default {
           status: ARTICLE_STATUS_TYPES.ARCHIVE,
         });
         this.alertMessage = this.$t('HELP_CENTER.ARCHIVE_ARTICLE.API.SUCCESS');
+        this.$track(PORTALS_EVENTS.ARCHIVE_ARTICLE, { uiFrom: 'sidebar' });
       } catch (error) {
         this.alertMessage =
           error?.message || this.$t('HELP_CENTER.ARCHIVE_ARTICLE.API.ERROR');
@@ -186,6 +191,9 @@ export default {
     },
     showArticleInPortal() {
       window.open(this.portalLink, '_blank');
+      this.$track(PORTALS_EVENTS.PREVIEW_ARTICLE, {
+        status: this.article?.status,
+      });
     },
   },
 };
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/NewArticle.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/NewArticle.vue
index 6d2c39ec3..deb0fc4c3 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/NewArticle.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/articles/NewArticle.vue
@@ -29,6 +29,7 @@ import ArticleEditor from '../../components/ArticleEditor.vue';
 import portalMixin from '../../mixins/portalMixin';
 import alertMixin from 'shared/mixins/alertMixin.js';
 import ArticleSettings from './ArticleSettings.vue';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 export default {
   components: {
     EditArticleHeader,
@@ -91,6 +92,9 @@ export default {
               recentlyCreated: true,
             },
           });
+          this.$track(PORTALS_EVENTS.CREATE_ARTICLE, {
+            locale: this.locale,
+          });
         } catch (error) {
           this.alertMessage =
             error?.message ||
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/AddCategory.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/AddCategory.vue
index 95476c0df..62b6312bb 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/AddCategory.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/AddCategory.vue
@@ -70,6 +70,7 @@
 import alertMixin from 'shared/mixins/alertMixin';
 import { required, minLength } from 'vuelidate/lib/validators';
 import { convertToCategorySlug } from 'dashboard/helper/commons.js';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 export default {
   mixins: [alertMixin],
@@ -158,6 +159,9 @@ export default {
           'HELP_CENTER.CATEGORY.ADD.API.SUCCESS_MESSAGE'
         );
         this.onClose();
+        this.$track(PORTALS_EVENTS.CREATE_CATEGORY, {
+          hasDescription: Boolean(description),
+        });
       } catch (error) {
         const errorMessage = error?.message;
         this.alertMessage =
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/CategoryListItem.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/CategoryListItem.vue
index 45b23e5ed..42ab924ed 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/CategoryListItem.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/CategoryListItem.vue
@@ -58,7 +58,7 @@
               variant="smooth"
               icon="delete"
               color-scheme="alert"
-              @click="deleteCategory(category.id)"
+              @click="deleteCategory(category)"
             />
           </td>
         </tr>
@@ -83,8 +83,8 @@ export default {
     editCategory(category) {
       this.$emit('edit', category);
     },
-    deleteCategory(categoryId) {
-      this.$emit('delete', categoryId);
+    deleteCategory(category) {
+      this.$emit('delete', category);
     },
   },
 };
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/EditCategory.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/EditCategory.vue
index ea3bb4aff..9b1bdacc7 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/EditCategory.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/EditCategory.vue
@@ -70,6 +70,7 @@
 import alertMixin from 'shared/mixins/alertMixin';
 import { required, minLength } from 'vuelidate/lib/validators';
 import { convertToCategorySlug } from 'dashboard/helper/commons.js';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 export default {
   mixins: [alertMixin],
@@ -166,6 +167,7 @@ export default {
         this.alertMessage = this.$t(
           'HELP_CENTER.CATEGORY.EDIT.API.SUCCESS_MESSAGE'
         );
+        this.$track(PORTALS_EVENTS.EDIT_CATEGORY);
         this.onClose();
       } catch (error) {
         const errorMessage = error?.message;
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/ListAllCategories.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/ListAllCategories.vue
index 4aca213e0..52cbafeda 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/ListAllCategories.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/categories/ListAllCategories.vue
@@ -64,6 +64,7 @@ import portalMixin from '../../mixins/portalMixin';
 import CategoryListItem from './CategoryListItem';
 import AddCategory from './AddCategory';
 import EditCategory from './EditCategory';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -137,15 +138,18 @@ export default {
         locale: localeCode,
       });
     },
-    async deleteCategory(categoryId) {
+    async deleteCategory(category) {
       try {
         await this.$store.dispatch('categories/delete', {
           portalSlug: this.currentPortalSlug,
-          categoryId: categoryId,
+          categoryId: category.id,
         });
         this.alertMessage = this.$t(
           'HELP_CENTER.CATEGORY.DELETE.API.SUCCESS_MESSAGE'
         );
+        this.$track(PORTALS_EVENTS.DELETE_CATEGORY, {
+          hasArticles: category?.meta?.articles_count !== 0,
+        });
       } catch (error) {
         const errorMessage = error?.message;
         this.alertMessage =
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/EditPortalLocales.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/EditPortalLocales.vue
index bae35b5af..928249019 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/EditPortalLocales.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/EditPortalLocales.vue
@@ -36,6 +36,7 @@ import { mapGetters } from 'vuex';
 import alertMixin from 'shared/mixins/alertMixin';
 import LocaleItemTable from 'dashboard/routes/dashboard/helpcenter/components/PortalListItemTable.vue';
 import AddLocale from 'dashboard/routes/dashboard/helpcenter/components/AddLocale';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 export default {
   components: {
     LocaleItemTable,
@@ -85,6 +86,10 @@ export default {
           'HELP_CENTER.PORTAL.CHANGE_DEFAULT_LOCALE.API.ERROR_MESSAGE'
         ),
       });
+      this.$track(PORTALS_EVENTS.SET_DEFAULT_LOCALE, {
+        newLocale: localeCode,
+        from: this.$route.name,
+      });
     },
     deletePortalLocale({ localeCode }) {
       const updatedLocales = this.allowedLocales.filter(
@@ -101,6 +106,10 @@ export default {
           'HELP_CENTER.PORTAL.DELETE_LOCALE.API.ERROR_MESSAGE'
         ),
       });
+      this.$track(PORTALS_EVENTS.DELETE_LOCALE, {
+        deletedLocale: localeCode,
+        from: this.$route.name,
+      });
     },
     async updatePortalLocales({
       allowedLocales,
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalCustomization.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalCustomization.vue
index a2193b591..3538e0f8c 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalCustomization.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalCustomization.vue
@@ -17,6 +17,7 @@ import PortalSettingsCustomizationForm from 'dashboard/routes/dashboard/helpcent
 import { mapGetters } from 'vuex';
 
 import { getRandomColor } from 'dashboard/helper/labelColor';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -52,7 +53,6 @@ export default {
     },
     async updatePortalSettings(portalObj) {
       const portalSlug = this.$route.params.portalSlug;
-
       try {
         await this.$store.dispatch('portals/update', {
           portalSlug,
@@ -61,6 +61,12 @@ export default {
         this.alertMessage = this.$t(
           'HELP_CENTER.PORTAL.ADD.API.SUCCESS_MESSAGE_FOR_UPDATE'
         );
+
+        this.$track(PORTALS_EVENTS.ONBOARD_CUSTOMIZATION, {
+          hasHomePageLink: Boolean(portalObj.homepage_link),
+          hasPageTitle: Boolean(portalObj.page_title),
+          hasHeaderText: Boolean(portalObj.headerText),
+        });
       } catch (error) {
         this.alertMessage =
           error?.message ||
diff --git a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalDetails.vue b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalDetails.vue
index 385eb44ca..0816ba3b6 100644
--- a/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalDetails.vue
+++ b/app/javascript/dashboard/routes/dashboard/helpcenter/pages/portals/PortalDetails.vue
@@ -15,6 +15,7 @@ import { mapGetters } from 'vuex';
 import alertMixin from 'shared/mixins/alertMixin';
 
 import PortalSettingsBasicForm from 'dashboard/routes/dashboard/helpcenter/components/PortalSettingsBasicForm';
+import { PORTALS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -49,6 +50,11 @@ export default {
           name: 'portal_customization',
           params: { portalSlug: portal.slug },
         });
+        const analyticsPayload = {
+          has_custom_domain: portal.domain !== '',
+        };
+        this.$track(PORTALS_EVENTS.ONBOARD_BASIC_INFORMATION, analyticsPayload);
+        this.$track(PORTALS_EVENTS.CREATE_PORTAL, analyticsPayload);
       } catch (error) {
         this.alertMessage =
           error?.message ||
diff --git a/app/javascript/dashboard/routes/dashboard/settings/campaigns/AddCampaign.vue b/app/javascript/dashboard/routes/dashboard/settings/campaigns/AddCampaign.vue
index 768b3abec..aa3f18318 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/campaigns/AddCampaign.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/campaigns/AddCampaign.vue
@@ -177,6 +177,7 @@ import WootMessageEditor from 'dashboard/components/widgets/WootWriter/Editor';
 import campaignMixin from 'shared/mixins/campaignMixin';
 import WootDateTimePicker from 'dashboard/components/ui/DateTimePicker.vue';
 import { URLPattern } from 'urlpattern-polyfill';
+import { CAMPAIGNS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 export default {
   components: {
@@ -275,6 +276,11 @@ export default {
       ];
     },
   },
+  mounted() {
+    this.$track(CAMPAIGNS_EVENTS.OPEN_NEW_CAMPAIGN_MODAL, {
+      type: this.campaignType,
+    });
+  },
   methods: {
     onClose() {
       this.$emit('on-close');
@@ -339,6 +345,12 @@ export default {
       try {
         const campaignDetails = this.getCampaignDetails();
         await this.$store.dispatch('campaigns/create', campaignDetails);
+
+        // tracking this here instead of the store to track the type of campaign
+        this.$track(CAMPAIGNS_EVENTS.CREATE_CAMPAIGN, {
+          type: this.campaignType,
+        });
+
         this.showAlert(this.$t('CAMPAIGN.ADD.API.SUCCESS_MESSAGE'));
         this.onClose();
       } catch (error) {
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/CsatResponses.vue b/app/javascript/dashboard/routes/dashboard/settings/reports/CsatResponses.vue
index 735c173ef..740006c59 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/reports/CsatResponses.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/CsatResponses.vue
@@ -25,6 +25,7 @@ import CsatTable from './components/CsatTable';
 import ReportFilterSelector from './components/FilterSelector';
 import { mapGetters } from 'vuex';
 import { generateFileName } from '../../../../helper/downloadHelper';
+import { REPORTS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 export default {
   name: 'CsatResponses',
@@ -66,6 +67,13 @@ export default {
       this.getResponses();
     },
     onDateRangeChange({ from, to }) {
+      // do not track filter change on inital load
+      if (this.from !== 0 && this.to !== 0) {
+        this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+          filterType: 'date',
+          reportType: 'csat',
+        });
+      }
       this.from = from;
       this.to = to;
       this.getAllData();
@@ -73,6 +81,10 @@ export default {
     onAgentsFilterChange(agents) {
       this.userIds = agents.map(el => el.id);
       this.getAllData();
+      this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+        filterType: 'agent',
+        reportType: 'csat',
+      });
     },
     downloadReports() {
       const type = 'csat';
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/Index.vue b/app/javascript/dashboard/routes/dashboard/settings/reports/Index.vue
index bc6ac48de..e3d56a7fc 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/reports/Index.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/Index.vue
@@ -58,6 +58,7 @@ import ReportFilterSelector from './components/FilterSelector';
 import { GROUP_BY_FILTER, METRIC_CHART } from './constants';
 import reportMixin from '../../../../mixins/reportMixin';
 import { formatTime } from '@chatwoot/utils';
+import { REPORTS_EVENTS } from '../../../../helper/AnalyticsHelper/events';
 
 const REPORTS_KEYS = {
   CONVERSATIONS: 'conversations_count',
@@ -222,6 +223,13 @@ export default {
       this.fetchChartData();
     },
     onDateRangeChange({ from, to, groupBy }) {
+      // do not track filter change on inital load
+      if (this.from !== 0 && this.to !== 0) {
+        this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+          filterType: 'date',
+          reportType: 'conversations',
+        });
+      }
       this.from = from;
       this.to = to;
       this.filterItemsList = this.fetchFilterItems(groupBy);
@@ -239,6 +247,12 @@ export default {
     onFilterChange(payload) {
       this.groupBy = GROUP_BY_FILTER[payload.id];
       this.fetchAllData();
+
+      this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+        filterType: 'groupBy',
+        filterValue: this.groupBy?.period,
+        reportType: 'conversations',
+      });
     },
     fetchFilterItems(group_by) {
       switch (group_by) {
@@ -255,6 +269,12 @@ export default {
     onBusinessHoursToggle(value) {
       this.businessHours = value;
       this.fetchAllData();
+
+      this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+        filterType: 'businessHours',
+        filterValue: value,
+        reportType: 'conversations',
+      });
     },
   },
 };
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue b/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
index 098960e85..a28d213ab 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
@@ -62,6 +62,7 @@ import { GROUP_BY_FILTER, METRIC_CHART } from '../constants';
 import reportMixin from '../../../../../mixins/reportMixin';
 import { formatTime } from '@chatwoot/utils';
 import { generateFileName } from '../../../../../helper/downloadHelper';
+import { REPORTS_EVENTS } from '../../../../../helper/AnalyticsHelper/events';
 
 const REPORTS_KEYS = {
   CONVERSATIONS: 'conversations_count',
@@ -269,6 +270,14 @@ export default {
       this.fetchChartData();
     },
     onDateRangeChange({ from, to, groupBy }) {
+      // do not track filter change on inital load
+      if (this.from !== 0 && this.to !== 0) {
+        this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+          filterType: 'date',
+          reportType: this.type,
+        });
+      }
+
       this.from = from;
       this.to = to;
       this.groupByfilterItemsList = this.fetchFilterItems(groupBy);
@@ -292,6 +301,12 @@ export default {
     onGroupByFilterChange(payload) {
       this.groupBy = GROUP_BY_FILTER[payload.id];
       this.fetchAllData();
+
+      this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+        filterType: 'groupBy',
+        filterValue: this.groupBy?.period,
+        reportType: this.type,
+      });
     },
     fetchFilterItems(group_by) {
       switch (group_by) {
@@ -308,6 +323,12 @@ export default {
     onBusinessHoursToggle(value) {
       this.businessHours = value;
       this.fetchAllData();
+
+      this.$track(REPORTS_EVENTS.FILTER_REPORT, {
+        filterType: 'businessHours',
+        filterValue: value,
+        reportType: this.type,
+      });
     },
   },
 };
diff --git a/app/javascript/dashboard/store/modules/campaigns.js b/app/javascript/dashboard/store/modules/campaigns.js
index 63ca3b923..a2ffc1363 100644
--- a/app/javascript/dashboard/store/modules/campaigns.js
+++ b/app/javascript/dashboard/store/modules/campaigns.js
@@ -1,6 +1,8 @@
 import * as MutationHelpers from 'shared/helpers/vuex/mutationHelpers';
 import types from '../mutation-types';
 import CampaignsAPI from '../../api/campaigns';
+import AnalyticsHelper from '../../helper/AnalyticsHelper';
+import { CAMPAIGNS_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 export const state = {
   records: [],
@@ -51,6 +53,7 @@ export const actions = {
     commit(types.SET_CAMPAIGN_UI_FLAG, { isUpdating: true });
     try {
       const response = await CampaignsAPI.update(id, updateObj);
+      AnalyticsHelper.track(CAMPAIGNS_EVENTS.UPDATE_CAMPAIGN);
       commit(types.EDIT_CAMPAIGN, response.data);
     } catch (error) {
       throw new Error(error);
@@ -62,6 +65,7 @@ export const actions = {
     commit(types.SET_CAMPAIGN_UI_FLAG, { isDeleting: true });
     try {
       await CampaignsAPI.delete(id);
+      AnalyticsHelper.track(CAMPAIGNS_EVENTS.DELETE_CAMPAIGN);
       commit(types.DELETE_CAMPAIGN, id);
     } catch (error) {
       throw new Error(error);
diff --git a/app/javascript/dashboard/store/modules/contacts/actions.js b/app/javascript/dashboard/store/modules/contacts/actions.js
index ad0c735ec..fc5fa8591 100644
--- a/app/javascript/dashboard/store/modules/contacts/actions.js
+++ b/app/javascript/dashboard/store/modules/contacts/actions.js
@@ -5,6 +5,8 @@ import {
 import types from '../../mutation-types';
 import ContactAPI from '../../../api/contacts';
 import AccountActionsAPI from '../../../api/accountActions';
+import AnalyticsHelper from '../../../helper/AnalyticsHelper';
+import { CONTACTS_EVENTS } from '../../../helper/AnalyticsHelper/events';
 
 const buildContactFormData = contactParams => {
   const formData = new FormData();
@@ -104,6 +106,8 @@ export const actions = {
       const response = await ContactAPI.create(
         isFormData ? buildContactFormData(contactParams) : contactParams
       );
+
+      AnalyticsHelper.track(CONTACTS_EVENTS.CREATE_CONTACT);
       commit(types.SET_CONTACT_ITEM, response.data.payload.contact);
       commit(types.SET_CONTACT_UI_FLAG, { isCreating: false });
     } catch (error) {
diff --git a/app/javascript/dashboard/store/modules/conversations/actions.js b/app/javascript/dashboard/store/modules/conversations/actions.js
index 6d3e598ab..bad195642 100644
--- a/app/javascript/dashboard/store/modules/conversations/actions.js
+++ b/app/javascript/dashboard/store/modules/conversations/actions.js
@@ -10,9 +10,8 @@ import {
   isOnUnattendedView,
 } from './helpers/actionHelpers';
 import messageReadActions from './actions/messageReadActions';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../../helper/AnalyticsHelper';
+import AnalyticsHelper from '../../../helper/AnalyticsHelper';
+import { CONVERSATION_EVENTS } from '../../../helper/AnalyticsHelper/events';
 // actions
 const actions = {
   getConversation: async ({ commit }, conversationId) => {
@@ -176,8 +175,8 @@ const actions = {
       const response = await MessageApi.create(pendingMessage);
       AnalyticsHelper.track(
         pendingMessage.private
-          ? ANALYTICS_EVENTS.SENT_PRIVATE_NOTE
-          : ANALYTICS_EVENTS.SENT_MESSAGE
+          ? CONVERSATION_EVENTS.CONVERSATION.SENT_PRIVATE_NOTE
+          : CONVERSATION_EVENTS.CONVERSATION.SENT_MESSAGE
       );
       commit(types.ADD_MESSAGE, {
         ...response.data,
diff --git a/app/javascript/dashboard/store/modules/csat.js b/app/javascript/dashboard/store/modules/csat.js
index 2557e2698..4806ef3a0 100644
--- a/app/javascript/dashboard/store/modules/csat.js
+++ b/app/javascript/dashboard/store/modules/csat.js
@@ -2,6 +2,8 @@ import * as MutationHelpers from 'shared/helpers/vuex/mutationHelpers';
 import types from '../mutation-types';
 import CSATReports from '../../api/csatReports';
 import { downloadCsvFile } from '../../helper/downloadHelper';
+import AnalyticsHelper from '../../helper/AnalyticsHelper';
+import { REPORTS_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 const computeDistribution = (value, total) =>
   ((value * 100) / total).toFixed(2);
@@ -111,6 +113,9 @@ export const actions = {
   downloadCSATReports(_, params) {
     return CSATReports.download(params).then(response => {
       downloadCsvFile(params.fileName, response.data);
+      AnalyticsHelper.track(REPORTS_EVENTS.DOWNLOAD_REPORT, {
+        reportType: 'csat',
+      });
     });
   },
 };
diff --git a/app/javascript/dashboard/store/modules/inboxes.js b/app/javascript/dashboard/store/modules/inboxes.js
index e8ee24daa..a9e002471 100644
--- a/app/javascript/dashboard/store/modules/inboxes.js
+++ b/app/javascript/dashboard/store/modules/inboxes.js
@@ -6,9 +6,8 @@ import WebChannel from '../../api/channel/webChannel';
 import FBChannel from '../../api/channel/fbChannel';
 import TwilioChannel from '../../api/channel/twilioChannel';
 import { throwErrorMessage } from '../utils/api';
-import AnalyticsHelper, {
-  ANALYTICS_EVENTS,
-} from '../../helper/AnalyticsHelper';
+import AnalyticsHelper from '../../helper/AnalyticsHelper';
+import { ACCOUNT_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 const buildInboxData = inboxParams => {
   const formData = new FormData();
@@ -121,7 +120,7 @@ export const getters = {
 };
 
 const sendAnalyticsEvent = channelType => {
-  AnalyticsHelper.track(ANALYTICS_EVENTS.ADDED_AN_INBOX, {
+  AnalyticsHelper.track(ACCOUNT_EVENTS.ADDED_AN_INBOX, {
     channelType,
   });
 };
diff --git a/app/javascript/dashboard/store/modules/labels.js b/app/javascript/dashboard/store/modules/labels.js
index f597212a3..53c4d7b5f 100644
--- a/app/javascript/dashboard/store/modules/labels.js
+++ b/app/javascript/dashboard/store/modules/labels.js
@@ -1,6 +1,8 @@
 import * as MutationHelpers from 'shared/helpers/vuex/mutationHelpers';
 import types from '../mutation-types';
 import LabelsAPI from '../../api/labels';
+import AnalyticsHelper from '../../helper/AnalyticsHelper';
+import { LABEL_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 export const state = {
   records: [],
@@ -43,6 +45,7 @@ export const actions = {
     commit(types.SET_LABEL_UI_FLAG, { isCreating: true });
     try {
       const response = await LabelsAPI.create(cannedObj);
+      AnalyticsHelper.track(LABEL_EVENTS.CREATE);
       commit(types.ADD_LABEL, response.data);
     } catch (error) {
       const errorMessage = error?.response?.data?.message;
@@ -56,6 +59,7 @@ export const actions = {
     commit(types.SET_LABEL_UI_FLAG, { isUpdating: true });
     try {
       const response = await LabelsAPI.update(id, updateObj);
+      AnalyticsHelper.track(LABEL_EVENTS.UPDATE);
       commit(types.EDIT_LABEL, response.data);
     } catch (error) {
       throw new Error(error);
@@ -68,6 +72,7 @@ export const actions = {
     commit(types.SET_LABEL_UI_FLAG, { isDeleting: true });
     try {
       await LabelsAPI.delete(id);
+      AnalyticsHelper.track(LABEL_EVENTS.DELETED);
       commit(types.DELETE_LABEL, id);
     } catch (error) {
       throw new Error(error);
diff --git a/app/javascript/dashboard/store/modules/reports.js b/app/javascript/dashboard/store/modules/reports.js
index b6c72c19b..4d4fee959 100644
--- a/app/javascript/dashboard/store/modules/reports.js
+++ b/app/javascript/dashboard/store/modules/reports.js
@@ -2,6 +2,8 @@
 import * as types from '../mutation-types';
 import Report from '../../api/reports';
 import { downloadCsvFile } from '../../helper/downloadHelper';
+import AnalyticsHelper from '../../helper/AnalyticsHelper';
+import { REPORTS_EVENTS } from '../../helper/AnalyticsHelper/events';
 
 const state = {
   fetchingStatus: false,
@@ -116,6 +118,10 @@ export const actions = {
     return Report.getAgentReports(reportObj)
       .then(response => {
         downloadCsvFile(reportObj.fileName, response.data);
+        AnalyticsHelper.track(REPORTS_EVENTS.DOWNLOAD_REPORT, {
+          reportType: 'agent',
+          businessHours: reportObj?.businessHours,
+        });
       })
       .catch(error => {
         console.error(error);
@@ -125,6 +131,10 @@ export const actions = {
     return Report.getLabelReports(reportObj)
       .then(response => {
         downloadCsvFile(reportObj.fileName, response.data);
+        AnalyticsHelper.track(REPORTS_EVENTS.DOWNLOAD_REPORT, {
+          reportType: 'label',
+          businessHours: reportObj?.businessHours,
+        });
       })
       .catch(error => {
         console.error(error);
@@ -134,6 +144,10 @@ export const actions = {
     return Report.getInboxReports(reportObj)
       .then(response => {
         downloadCsvFile(reportObj.fileName, response.data);
+        AnalyticsHelper.track(REPORTS_EVENTS.DOWNLOAD_REPORT, {
+          reportType: 'inbox',
+          businessHours: reportObj?.businessHours,
+        });
       })
       .catch(error => {
         console.error(error);
@@ -143,6 +157,10 @@ export const actions = {
     return Report.getTeamReports(reportObj)
       .then(response => {
         downloadCsvFile(reportObj.fileName, response.data);
+        AnalyticsHelper.track(REPORTS_EVENTS.DOWNLOAD_REPORT, {
+          reportType: 'team',
+          businessHours: reportObj?.businessHours,
+        });
       })
       .catch(error => {
         console.error(error);
diff --git a/app/javascript/packs/application.js b/app/javascript/packs/application.js
index e3cb16063..0ee8fd663 100644
--- a/app/javascript/packs/application.js
+++ b/app/javascript/packs/application.js
@@ -29,7 +29,7 @@ import {
 import FluentIcon from 'shared/components/FluentIcon/DashboardIcon';
 import VueDOMPurifyHTML from 'vue-dompurify-html';
 import { domPurifyConfig } from '../shared/helpers/HTMLSanitizer';
-import AnalyticsHelper from '../dashboard/helper/AnalyticsHelper';
+import AnalyticsPlugin from '../dashboard/helper/AnalyticsHelper/plugin';
 
 Vue.config.env = process.env;
 
@@ -55,6 +55,7 @@ Vue.use(VTooltip, {
   defaultHtml: false,
 });
 Vue.use(hljs.vuePlugin);
+Vue.use(AnalyticsPlugin);
 
 Vue.component('multiselect', Multiselect);
 Vue.component('woot-switch', WootSwitch);
@@ -74,7 +75,6 @@ window.WootConstants = constants;
 window.axios = createAxios(axios);
 window.bus = new Vue();
 initializeChatwootEvents();
-AnalyticsHelper.init();
 initializeAnalyticsEvents();
 initalizeRouter();